ARTICLE - Delonghi Brand Positioning

As Delonghi brand ambassadors, experts, and customer service specialists, it is highly important to NEVER speak poorly or negatively about any of the Delonghi products or retailers. We understand that customers may express that they did not have the best experience regarding a specific unit or retailer, however, we must not relay the same thoughts and negative wording about the brand, products, and retailers.

Negative brand positioning causes poor customer brand perception and overall lack of ownership on behalf of the customer service contact center. Remember that we are Delonghi Brand ambassadors who must always represent and speak highly of every single product and retailer.

What is Positive Brand Positioning?

Positive brand positioning is the art of crafting a brand's identity in a way that sets it apart from competitors and resonates with the target audience. It involves emphasizing the brand's strengths, values, and benefits to create a favorable perception in the minds of customers. A well-defined positive brand positioning helps build trust, loyalty, and preference among customers.

Importance of Positive Brand Positioning

Customer Loyalty: When customers have a positive perception of a brand, they are more likely to become loyal advocates who continue to choose Delonghi over competitors.

Brand Trust: Positive brand positioning builds trust, reducing customer hesitation and skepticism, especially in the highly competitive home appliance industry.

Word of Mouth: Satisfied customers are more likely to recommend Delonghi to friends and family, leading to organic growth through positive word of mouth.