Delonghi Support Pages - a post purchase initiative
Created on: June 07, 2024
What is a support page?
Delonghi has launched an exciting new post purchase initiative. You can now encourage customers to use these 2 new support pages. Delonghi has been working on an initiative that aims to simplify the consumer's post purchase journey for the DeLonghi brand.
One of the main purposes of this initiative is to provide access to How-To videos, User Manuals, Chat/Support, Registration and related Accessories in a consolidated page in our website, called Support Page.
The Support Pages are product-specific and dynamic, meaning that it will be pulling existing assets and information for each coffee machine.
These are the first 2 support pages launched, you can also find the links to the support pages in the Stonly homepage.
Links to support pages:
https://www.delonghi.com/en-us/sc/magnifica-evo-milk
https://www.delonghi.com/en-ca/sc/la-specialista-prestigio
The Crucial Role of Contact Centre Agents in Collecting Consumer Feedback for Start-up Info, Instruction Manuals, Maintenance, and Operation Advice
Contact centre agents will play a crucial role in collecting consumer feedback (both positive and negative) when handling all enquiries/issues especially those related to:
Start-up info (Priming);
Instruction manual request;
Instruction manual unclear;
Cleaning and maintenance.
Operation Advice;
For these reasons to contact, please take the opportunity to ask to the consumers if :
they are satisfied with the information provided by the Quick Start Guide (if in the box);
they have any valuable feedback they would like to share.
Please be as precise and exhaustive as possible when tracking those interactions in C4C.
For those SKUs, trace in C4C the serial number of the product in the dedicated field.